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Ad Block Plus became the most popular extension for Firefox, with around 14 million users as of December 2017. After Firefox and Microsoft Edge adopted Google's Web Extensions API, the Chrome version became the basis for those browsers as well.
It has been available since December 2010 and has over 10 million users. Palant used this as a base to build Adblock Plus for Google Chrome. In 2010, AdBlock Plus acquired the existing AdThwart extension for Chrome. Wladimir Palant expressed reluctance to support popular but technologically unrelated browsers and stated, "I am not going to maintain two unrelated projects." The extension supported not just Firefox, but less popular applications like SeaMonkey, K-Meleon, Fennec, Prism, and even the Songbird media player because they each included Mozilla's Gecko rendering engine. AdBlock Plus was initially written around Mozilla's extension API.
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PC World chose Adblock Plus as one of the 100 best products of 2007, featuring in at 95. McDonald discontinued development and transferred the name to Wladimir Palant, who released Adblock Plus 0.6 with a rewritten codebase in January 2006.
the ability to hide ads on a per-site basis, instead of globally.the ability to hide HTML elements, allowing a greater range of images to be blocked.subscription to filters with a fixed address and automatic updates.Michael McDonald created Adblock Plus 0.5, which improved on the original Adblock by incorporating the following features: He eventually took over development of Adblock Plus from McDonald and rewrote the codebase, releasing Adblock Plus 0.6 in January 2006, thus making Adblock Plus a separate extension and not simply an enhanced version of Adblock.ĭevelopment of the original Adblock stopped with version 0.5 and the project was abandoned in late 2006. Wladimir Palant wanted to help rue with the development of AdBlock 0.5 but did not continue due to development disagreements. In the meantime, McDonald had released a compatible AdBlock Plus version for Firefox 1.5.
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An official update supporting 1.5 was released more than a month later. No update for the original AdBlock was issued even after Firefox 1.5's release in November 2005. Michael McDonald created a separate enhanced version of AdBlock called AdBlock Plus 0.5 to improve upon the original and add additional features. Development stagnated beginning in 2004 and entirely stopped in early 2005. Sometime after Adblock 0.5's release, the development of the project stalled. These updates were implemented by rue with the help of Wladimir Palant who contributed other developments as well. XBL support was dropped in this version in favor of content policies. Background images, scripts and stylesheets could be blocked through this approach as well. ĪdBlock 0.5, 2004, used content policies for ad blocking which prevented the ads from being downloaded instead of simply hiding them. This was a developer build and not a stable release as were subsequent further versions (either released as nightly or development builds) making Adblock 0.3 the last stable release. But as with the original version the ads were still able to be downloaded. This version used XBL to hide the ads and with this object like Flash or Java could also be blocked. Starting with Adblock 0.4, in early 2003, the development of AdBlock was taken over by a developer who went by the pseudonym rue online. This was also the last stable release of Adblock. Sørensen maintained the open-source project until Adblock 0.3 after which the project changed hands. It hid image ads through user-defined filters from the page but did not prevent them from being downloaded.
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The original version of Adblock (0.1) was written as a side project for Firefox by Danish software developer Henrik Aasted Sørensen, a university student at the time, in 2002.
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While participation in the whitelisting process was free for small websites, large advertising companies were required to pay a fee in order for their ads to be whitelisted. In 2011, Adblock Plus and Eyeo attracted considerable controversy over its "Acceptable Ads" program to "allow certain non-intrusive ads" (such as Google Ads) to be allowed under the extension's default settings. The extension has been released for Mozilla Firefox (including mobile), Google Chrome, Internet Explorer, Microsoft Edge ( Chromium based version), Opera, Safari, Yandex Browser, and Android. It is developed by developer Wladimir Palant's Eyeo GmbH, a German software company. Preferences dialog box of Adblock Plus showing a group of filtersģ.19 / August 24, 2023 32 days ago ( ) Ģ.2.3 / February 28, 2023 6 months ago ( ) ġ.6 / January 3, 2017 6 years ago ( ) ġ.3 / March 3, 2015 8 years ago ( ) ġ.2.0 / March 5, 2019 4 years ago ( ) Īdblock Plus ( ABP) is a free and open-source browser extension for content-filtering and ad blocking.
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